TUYAD Board of Directors Meeting was held on Thursday, June 17th. The decisions taken at the meeting will be implemented by the relevant committees. With a joint decision, TUYAD is against any kind of password sharing and illegal lovers.

Sectoral current situation assessment has been made and support will be given to carry out studies for the best formation of market conditions. In the pandemic, the economic situation of the sector and solutions to the problems that will occur in the future after Covid will be offered.

It has been decided to visit TRT, Ministry of Commerce, General Directorate of Market Surveillance and RTUK with the participation of the determined delegation of Ankara institution visits.

It was decided to establish sanctions to prevent unfair competition among electronic industry companies, which are among the targets of TUYAD, and to support the application of TRT banderol on monitors containing addressed products.

The issue of solving the licensing problem of internet TV broadcasters, OTT and internet television broadcasting, which is on the agenda and doing non-standard work, was discussed. The establishment of the principles for the implementation of the TUYAD Free IP TV application within the framework of legal procedures, instead of illegal servers, has also been on the agenda.

Due to the growing unfair competition conditions between receiver and TV manufacturers, measures will be taken before penal sanctions and sectoral threats. It has been decided to carry out a URGE study in order to realize the reflections of price increases especially in imports and in the transportation sector, and in order for our sector companies to have a say in the international market.

Carrying out studies in order to increase the presence of new generation technology cube satellites and low orbit satellites in our country and supporting foreign investors.

Holding business development meetings after signing a cooperation agreement with TUYAD and QIGA Qatar Businessmen Association.

Calling for a joint work program with TUYAD corporate members and public and legal institutions in line with the decision to gather Turkey’s satellite studies under one roof.

Establishing a project partnership with ASELSAN – HAVELSAN – ROKETSAN – FNSS – TURKSAT – TAI – UZAY AGENCY – TUBITAK UZAY – SSB – TUSAŞ – CTECH – SDT.

We respectfully present it to the information of our entire industry.

Thank you to our participating companies.

Vestel – Profen – Turkcell – TURKSAT – D- Smart – Herz – Digiturk – Irdeto – Global Partner

TUYAD

Hayrettin Özaydın

Chairman

 

TUYAD – Yahsat business development meeting with Yahsat Vice president Sales MENA/ASIA Region Mr. Samer Farouq Helmi Bazyan was held via Zoom. At the meeting, Yahsat Turkey studies and potential new collaborations were discussed. We will be happy to work with Yahsat, which wants to maintain and develop its position in the Turkish market. TUYAD President Hayrettin Özaydın, TUYAD Global Communications and Business Development Manager Hengameh Rayeji, TUYAD Project Coordinator Yağmur Şen and TUYAD official solution partner Necati Şen from Hedef Koç Consulting company attended the meeting.

A business development meeting was held with ARABSAT, the corporate member of TUYAD. ARABSAT Head of Product Sales-Telecom Eng. Rami K. Wahab and Arabian Gulf & Asia Regional Manager Mohannad Al-Ghannam visited TUYAD Istanbul office. The works that they are currently doing in Turkey and that they want to do in the future were discussed. We talked about the requirements and business potentials of the market in Turkey. Global Communications and Business Development Manager Hengameh Rayeji attended the meeting via Zoom. TUYAD Chairman Hayrettin Özaydın presented the official ARABSAT membership certificate to them.

TV industry and trade monitoring report

We made our first meeting with QIGA Association on Zoom today. The projects and cooperations were discussed that will be beneficial for both Qatar and Turkey were discussed. It was an honour to meet with @qiga.qa and we hope to gather soon for cooperate with you. 🇶🇦🇹🇷

The new issue of Digital Life Magazine has been published. Our magazine, which has published its 20th issue, includes the subject of 5A satellite. You can click the link below to read the magazine online.

 

http://www.dijitalyasam.org/upload/data/ckfinder/files/pdf/dijital_yasam_s20_subat_2021_web_vers.pdf

Terrorism or terrorism is the pressure, intimidation and use of all means against target groups determined to achieve economic goals.

 

Almost all of the trade sites in our country have foreign partnerships or ownership and unfortunately, there is a trade sanction terror by applying high commissions to our companies.

 

In the e-commerce market, uncontrolled store commission fees and additional expense charges are applied without question and arbitrarily.

 

The ever-increasing cost rates of the competitive market and e-commerce shopping, which is especially preferred during the pandemic period, make it difficult for the shopkeepers.

 

It is not easy for companies trying to sell products to create a pricing strategy for their products. When many high-rated costs overlap, the price offered to the end consumer becomes very high. As a result, the seller uses different ways to eliminate its cost. These ways; sometimes it is to show its products in features that it does not have or to escape from various tax factors. Otherwise, it is almost impossible to put forward a competitive price.

 

Although rival companies or brands have difficulty in understanding these very competitive prices, they are obliged to sell with these prices. The result is clear; Our companies are damaged and shut down. However, e-commerce sites continue to offer sales services with new partners.

 

Although the e commerce market works, it may not work for our companies looking for an honest and worthwhile profit margin.

 

If there are no merchants who can truly understand the just competition rules in the country where e-commerce sites exist, this situation should be very well controlled by the relevant institutions of the state and the profit margin of the sites should not exceed certain rates.

 

Unfortunately, especially the companies that exist in the Middle East and this nearby geography are not honest and sensitive to their competitors. With only sales-oriented thinking, many of our companies are in danger of disappearing in e-commerce. These channels, where our sellers cannot create just competition, must be urgently regulated by the state.

 

In e-commerce, there is no fixed commission fee, no additional cost restrictions to be added to the pricing structure, no fee scale to be added to the cargo, no refund and penal sanction limit, no fixed rate deduction for every transaction, no problem of who will pay the tax on the commission invoice. The only thing that exists is the sanctions that will allow the e-commerce site to make more profit every day.

 

Are you against it? No problem. It is easy to find a vendor anyway!

 

In the past, the biggest nightmare of the sellers were moneylenders and they received a monthly interest rate of 5%. Now, e-commerce sites have become the worries of the merchants. The most innocent gets a 20% commission fee.

 

Although some e-commerce sites may seem free at first, they now receive commissions from both the buyer and the seller. This creates unfair gains in the taxation of bilateral commissions and commissions.

 

Below you can see a table comparing commission rates and costs of some of the major ecommerce markets.

 

E-commerce site Minimum total commission rates
N11 %22
Hepsi Burada %22
Gitti Gidiyor %22
Trendyol %25
PTT % 20

 

Some e-commerce sites cut a total of 45% from the sale of electronic devices and accessories. This ratio occurs in the sum of different transactions. Your chance to appeal is already disappearing with the contracts you initially signed.

 

Apart from these commission rates, we have to constantly pay OPPORTUNITY, CORPORATE and ADVERTISEMENT fees, and sales have to be made over the specified shipping company and fee.

 

E-commerce marketplaces have set commission rates for product sales in different categories and reflect these commission rates to companies on sales including VAT. Of course, the tax liabilities of vendors increase here.

 

After all these negativities, the small amount of profit left to the seller will be spent on other taxes, personnel expenses and other expenses.

 

While these factors left the tradesmen in a difficult situation, with the law numbered 7256, which was approved at the General Assembly of the Turkish Grand National Assembly and approved by the President Recep Tayyip Erdogan and published in the Official Gazette, certain rates of tax exemption are applied to individuals and companies engaged in e-commerce as of January 1, 2021. These laws are the elements that will destroy the tradesmen.

 

The fact that sites such as Amazon, Ebay, Airbnb and Alibaba, which have been famous abroad, have started selling in our country due to these free trade elements.

 

Our companies that enthusiastically enter e-commerce need to think carefully about the advantages and disadvantages and how they can be applied to their current business goals. While e-commerce may initially seem like it will solve all your business problems, moving from a physical location to an online store has its drawbacks, and these disadvantages can even lead to the end of your established company.

 

As a result, we need evolving technology and e-commerce for the existence of the market and the simultaneous maintenance of brands, but e-commerce with moderate commission rates will be more appropriate.

 

Commission rates should be low until a point where profits are made. With the number of customers growing day by day, all of us should always gain. Our recommendation will be a 10% fixed commission rate with all costs included.

 

To sum up;

E commerce is indispensable. As the main income of brokerage, commission is the most popular business model in the modern market. However, the fact that the commission is not permanent and disturbing will bring success.

 

Although our companies are keen on e-commerce, they must admit from the outset that they also have disadvantages. When all parties accept that these situations are a problem, we will overcome e-commerce problems and have a say in the global market.

 

Hayrettin Özaydın

 

Chairman of TUYAD, Hayrettin Özaydın, visited Turksat General Manager Hasan Hüseyin Ertok to congratulate him and to inform him about the sector.

During the visit held on February 25, 2021, we wished Ertok, who has been successfully serving in Turksat since 2017, for the promotion he deserves, and stated that we can always be together in his work.

The very valuable Turksat will be managed by an in-house trained general manager for the first time. This excites us a lot. We wish it to bring abundance and beauties to our country, all our citizens and the sector.

We presented our gift to our dear general manager on behalf of TUYAD. He also gifted us the painting of the late great scientist Ali Kuşçu, whose space house was opened in Eyüp Sultan and set an example for 50 thousand students.

The visit program ended after the souvenir photo shoot.

TUYAD AWARDED THE MOST SUCCESSFUL MEMBER COMPANIES WHO HAVE A VOICE IN SATELLITE AND TELECOM SINCE 2000, IN THE 20TH YEAR OF ITS FOUNDATION

Our association, which supports innovation and excellence to deliver excellence to its members and the subsequent global brands in the world and in Turkey over the past 20 years, determined the bests in the sector with the survey it conducted in its 20th year.

The awards were given in 18 categories to our world-class companies that use technology in the best and most applicable form in the rapidly developing communication ecosystem.

Our companies connected by technology and partnership are the epicenter of the global market, and telecom companies all over the world have truly understood the power of our companies. The main purpose of the awards is to realize and increase the existing determination.

The basis of TUYAD is that professions involving technology provide superior success for the whole society and that the service can be applied to every individual at economic levels. All organizations and individuals working within this framework are important for us. All individuals who take steps to ensure fair, respected, open, cheap and independent competition at the international level are our partners.

Our association has adhered to the principle of impartiality with this award event organized for the first time. As part of our mission, we encourage and support the efforts of marketing and communication professionals who contribute their talents to consumers, public service and institutions.

The awards given by the survey and the decision of the jury members will provide a recognition and appreciation to the winners. We support the work of all companies serving the telecommunications sector and wish them continued success in their work.

TUYAD awards;

On the 20th anniversary of the establishment of our association, the results of the surveys conducted among our sector companies were taken into consideration and awards were prepared for our companies by evaluating them by our jury members. We are completely grateful to our companies that deserve the most prestigious awards in the satellite telecommunication industry.

Direct success factors such as new technology and innovation have been deemed worthy of these awards.

Our companies that continue to serve the sector with their new generation equipment have been identified. With the electronic components of the KA band satellite internet systems, the production and R&D awards were directed towards achieving the targets faster.

All of our brands that contribute to the development of awareness in the society of quality in all accessory product groups such as satellite systems, satellite receivers, TV, camera systems, cable etc. are our pride.

Our PayTV platforms have shown great success in development despite their foreign-based competitors.

With this award, we fully believe that brands that have existed in our country will reach their goals faster.

TUYAD 2020 AWARDS;

  1. THE MOST GROWING BRAND: BOTECH
  2. MOST INNOVATIVE BRAND: GESSAT
  3. MOST KNOWN BRAND: NEXT & NEXTSTAR
  4. MOST KNOWN IPTV BRAND: REDLINE
  5. THE BRAND WITH THE MOST TECHNOLOGY INVESTMENTS: ATMACA
  6. THE BRAND OFFERING THE WIDEST RANGE OF PRODUCTS: GOLDMASTER
  7. MOST PERFORMANCE BRAND: NETA
  8. THE BRAND PRODUCING THE MOST TECHNOLOGY PROJECTS: PROFEN
  9. CEO OF THE YEAR: MURAT ŞENGİZ / (NETA)
  10. THE BRAND OFFERING THE BEST CUSTOMER EXPERIENCE: TURKCELL
  11. BEST INTERNET TV SERVICE BRAND: TİVİBU
  12. THE MOST INNOVATIVE BRAND IN PRODUCTION: AMSTRAD
  13. THE BRAND ATTACHING THE MOST IMPORTANT ON OCCUPATIONAL HEALTH AND SAFETY: PROFILO
  14. THE BRAND PROVIDING THE MOST EMPLOYMENT: VESTEL
  15. BEST DIGITAL PLATFORM BRAND: D-SMART
  16. MOST CORPORATE BRAND: DIGITURK
  17. BEST COACHING AND MENTORING BRAND: HEDEFKOÇ
  18. MOST RELIABLE BRAND: SUNNY

Our new member TAIWAN-based Jess-Link products co,. ltd (JPC) Company welcome to TUYAD family. JPC‘s operations in Turkey will lead to new business opportunities in our sector. JPC Company will be represented by Mr. Erdem Eren in Turkey.

 

Established in 1992, Jess-Link products co,. ltd (JPC) is the company to specialize in the designing and manufacturing of high-speed cabling connectivity and optical transceiver product portfolio covering datacenter & 5G infrastructures. JPC is headquartered in Taiwan with multi-national manufacturing facilities in Taiwan, China, Vietnam and branch offices in California USA, Tokyo Japan, Shenzhen China and Bangkok Thailand. JPC understands the importance of worldwide communication connectivity and strives to expand its presence across the global regions.

 

Leveraging its core competency in power and artistry are the most important core values of JPC. Working hard from a place of abundance has not only deeply affected our employees, but has also become a code of conduct between us and our customers, partners and suppliers by developing mutual trust while at the same time it has also brought harmony and centric confidence within the company.