Terrorism or terrorism is the pressure, intimidation and use of all means against target groups determined to achieve economic goals.

 

Almost all of the trade sites in our country have foreign partnerships or ownership and unfortunately, there is a trade sanction terror by applying high commissions to our companies.

 

In the e-commerce market, uncontrolled store commission fees and additional expense charges are applied without question and arbitrarily.

 

The ever-increasing cost rates of the competitive market and e-commerce shopping, which is especially preferred during the pandemic period, make it difficult for the shopkeepers.

 

It is not easy for companies trying to sell products to create a pricing strategy for their products. When many high-rated costs overlap, the price offered to the end consumer becomes very high. As a result, the seller uses different ways to eliminate its cost. These ways; sometimes it is to show its products in features that it does not have or to escape from various tax factors. Otherwise, it is almost impossible to put forward a competitive price.

 

Although rival companies or brands have difficulty in understanding these very competitive prices, they are obliged to sell with these prices. The result is clear; Our companies are damaged and shut down. However, e-commerce sites continue to offer sales services with new partners.

 

Although the e commerce market works, it may not work for our companies looking for an honest and worthwhile profit margin.

 

If there are no merchants who can truly understand the just competition rules in the country where e-commerce sites exist, this situation should be very well controlled by the relevant institutions of the state and the profit margin of the sites should not exceed certain rates.

 

Unfortunately, especially the companies that exist in the Middle East and this nearby geography are not honest and sensitive to their competitors. With only sales-oriented thinking, many of our companies are in danger of disappearing in e-commerce. These channels, where our sellers cannot create just competition, must be urgently regulated by the state.

 

In e-commerce, there is no fixed commission fee, no additional cost restrictions to be added to the pricing structure, no fee scale to be added to the cargo, no refund and penal sanction limit, no fixed rate deduction for every transaction, no problem of who will pay the tax on the commission invoice. The only thing that exists is the sanctions that will allow the e-commerce site to make more profit every day.

 

Are you against it? No problem. It is easy to find a vendor anyway!

 

In the past, the biggest nightmare of the sellers were moneylenders and they received a monthly interest rate of 5%. Now, e-commerce sites have become the worries of the merchants. The most innocent gets a 20% commission fee.

 

Although some e-commerce sites may seem free at first, they now receive commissions from both the buyer and the seller. This creates unfair gains in the taxation of bilateral commissions and commissions.

 

Below you can see a table comparing commission rates and costs of some of the major ecommerce markets.

 

E-commerce site Minimum total commission rates
N11 %22
Hepsi Burada %22
Gitti Gidiyor %22
Trendyol %25
PTT % 20

 

Some e-commerce sites cut a total of 45% from the sale of electronic devices and accessories. This ratio occurs in the sum of different transactions. Your chance to appeal is already disappearing with the contracts you initially signed.

 

Apart from these commission rates, we have to constantly pay OPPORTUNITY, CORPORATE and ADVERTISEMENT fees, and sales have to be made over the specified shipping company and fee.

 

E-commerce marketplaces have set commission rates for product sales in different categories and reflect these commission rates to companies on sales including VAT. Of course, the tax liabilities of vendors increase here.

 

After all these negativities, the small amount of profit left to the seller will be spent on other taxes, personnel expenses and other expenses.

 

While these factors left the tradesmen in a difficult situation, with the law numbered 7256, which was approved at the General Assembly of the Turkish Grand National Assembly and approved by the President Recep Tayyip Erdogan and published in the Official Gazette, certain rates of tax exemption are applied to individuals and companies engaged in e-commerce as of January 1, 2021. These laws are the elements that will destroy the tradesmen.

 

The fact that sites such as Amazon, Ebay, Airbnb and Alibaba, which have been famous abroad, have started selling in our country due to these free trade elements.

 

Our companies that enthusiastically enter e-commerce need to think carefully about the advantages and disadvantages and how they can be applied to their current business goals. While e-commerce may initially seem like it will solve all your business problems, moving from a physical location to an online store has its drawbacks, and these disadvantages can even lead to the end of your established company.

 

As a result, we need evolving technology and e-commerce for the existence of the market and the simultaneous maintenance of brands, but e-commerce with moderate commission rates will be more appropriate.

 

Commission rates should be low until a point where profits are made. With the number of customers growing day by day, all of us should always gain. Our recommendation will be a 10% fixed commission rate with all costs included.

 

To sum up;

E commerce is indispensable. As the main income of brokerage, commission is the most popular business model in the modern market. However, the fact that the commission is not permanent and disturbing will bring success.

 

Although our companies are keen on e-commerce, they must admit from the outset that they also have disadvantages. When all parties accept that these situations are a problem, we will overcome e-commerce problems and have a say in the global market.

 

Hayrettin Özaydın

 

Chairman of TUYAD, Hayrettin Özaydın, visited Turksat General Manager Hasan Hüseyin Ertok to congratulate him and to inform him about the sector.

During the visit held on February 25, 2021, we wished Ertok, who has been successfully serving in Turksat since 2017, for the promotion he deserves, and stated that we can always be together in his work.

The very valuable Turksat will be managed by an in-house trained general manager for the first time. This excites us a lot. We wish it to bring abundance and beauties to our country, all our citizens and the sector.

We presented our gift to our dear general manager on behalf of TUYAD. He also gifted us the painting of the late great scientist Ali Kuşçu, whose space house was opened in Eyüp Sultan and set an example for 50 thousand students.

The visit program ended after the souvenir photo shoot.

TUYAD AWARDED THE MOST SUCCESSFUL MEMBER COMPANIES WHO HAVE A VOICE IN SATELLITE AND TELECOM SINCE 2000, IN THE 20TH YEAR OF ITS FOUNDATION

Our association, which supports innovation and excellence to deliver excellence to its members and the subsequent global brands in the world and in Turkey over the past 20 years, determined the bests in the sector with the survey it conducted in its 20th year.

The awards were given in 18 categories to our world-class companies that use technology in the best and most applicable form in the rapidly developing communication ecosystem.

Our companies connected by technology and partnership are the epicenter of the global market, and telecom companies all over the world have truly understood the power of our companies. The main purpose of the awards is to realize and increase the existing determination.

The basis of TUYAD is that professions involving technology provide superior success for the whole society and that the service can be applied to every individual at economic levels. All organizations and individuals working within this framework are important for us. All individuals who take steps to ensure fair, respected, open, cheap and independent competition at the international level are our partners.

Our association has adhered to the principle of impartiality with this award event organized for the first time. As part of our mission, we encourage and support the efforts of marketing and communication professionals who contribute their talents to consumers, public service and institutions.

The awards given by the survey and the decision of the jury members will provide a recognition and appreciation to the winners. We support the work of all companies serving the telecommunications sector and wish them continued success in their work.

TUYAD awards;

On the 20th anniversary of the establishment of our association, the results of the surveys conducted among our sector companies were taken into consideration and awards were prepared for our companies by evaluating them by our jury members. We are completely grateful to our companies that deserve the most prestigious awards in the satellite telecommunication industry.

Direct success factors such as new technology and innovation have been deemed worthy of these awards.

Our companies that continue to serve the sector with their new generation equipment have been identified. With the electronic components of the KA band satellite internet systems, the production and R&D awards were directed towards achieving the targets faster.

All of our brands that contribute to the development of awareness in the society of quality in all accessory product groups such as satellite systems, satellite receivers, TV, camera systems, cable etc. are our pride.

Our PayTV platforms have shown great success in development despite their foreign-based competitors.

With this award, we fully believe that brands that have existed in our country will reach their goals faster.

TUYAD 2020 AWARDS;

  1. THE MOST GROWING BRAND: BOTECH
  2. MOST INNOVATIVE BRAND: GESSAT
  3. MOST KNOWN BRAND: NEXT & NEXTSTAR
  4. MOST KNOWN IPTV BRAND: REDLINE
  5. THE BRAND WITH THE MOST TECHNOLOGY INVESTMENTS: ATMACA
  6. THE BRAND OFFERING THE WIDEST RANGE OF PRODUCTS: GOLDMASTER
  7. MOST PERFORMANCE BRAND: NETA
  8. THE BRAND PRODUCING THE MOST TECHNOLOGY PROJECTS: PROFEN
  9. CEO OF THE YEAR: MURAT ŞENGİZ / (NETA)
  10. THE BRAND OFFERING THE BEST CUSTOMER EXPERIENCE: TURKCELL
  11. BEST INTERNET TV SERVICE BRAND: TİVİBU
  12. THE MOST INNOVATIVE BRAND IN PRODUCTION: AMSTRAD
  13. THE BRAND ATTACHING THE MOST IMPORTANT ON OCCUPATIONAL HEALTH AND SAFETY: PROFILO
  14. THE BRAND PROVIDING THE MOST EMPLOYMENT: VESTEL
  15. BEST DIGITAL PLATFORM BRAND: D-SMART
  16. MOST CORPORATE BRAND: DIGITURK
  17. BEST COACHING AND MENTORING BRAND: HEDEFKOÇ
  18. MOST RELIABLE BRAND: SUNNY

Our new member TAIWAN-based Jess-Link products co,. ltd (JPC) Company welcome to TUYAD family. JPC‘s operations in Turkey will lead to new business opportunities in our sector. JPC Company will be represented by Mr. Erdem Eren in Turkey.

 

Established in 1992, Jess-Link products co,. ltd (JPC) is the company to specialize in the designing and manufacturing of high-speed cabling connectivity and optical transceiver product portfolio covering datacenter & 5G infrastructures. JPC is headquartered in Taiwan with multi-national manufacturing facilities in Taiwan, China, Vietnam and branch offices in California USA, Tokyo Japan, Shenzhen China and Bangkok Thailand. JPC understands the importance of worldwide communication connectivity and strives to expand its presence across the global regions.

 

Leveraging its core competency in power and artistry are the most important core values of JPC. Working hard from a place of abundance has not only deeply affected our employees, but has also become a code of conduct between us and our customers, partners and suppliers by developing mutual trust while at the same time it has also brought harmony and centric confidence within the company.

Communication – Privacy and Intelligence

Assistant Professor Doctor Serkan AYDIN

 

Communication privacy was violated and intelligence roams around. These situations caused chaos and this oppresses the world.  Although, the expression of “Attention! The enemy listens.” sounds strange at first sight, the essence of the matter, when telecommunication access is done, the information should be transferred of set purpose of its privacy. This decision can be associated with country’s lasting for a state.

If the people who will provide the communication security of the government agencies aren’t investigated, it could cause too big security flaw.

In wired communication, main backbones are made real with fiber-optic cables. Important data flows in fiber-optic cable. The biggest weakness of fiber communication occurs because of it has too much information. The light in fiber-cables can transfer and copy to another fiber hair by so basic and inactive operation. The same information can be increased after this operation that is done by optic splitters. The next operation is saving the information in the same speed and creating the original information by processing the information packs. Ciphered information works for intelligence officer. Ciphering process serves for the real-time communication.

Storing the data in the satellite communications can be carried out without any excavation or termination. Now even PC-based receivers with the mac address of the person who downloaded the data from the satellite to the program will communicate over the Internet. How about if you own a site that can be viewed when you surf the Internet. The same situation also applies in GSM and Wi-Fi wireless communication environment is realized.

The law came into force as part of the privacy and freedom of communication. Internet service provider, many can easily control the content of the information they provide. IP-based services can be estimated that the needs of users in these systems. Simple and complex data mining processes can be applied at the site of entry making them appropriate ads.

This process can’t be made in the satellite TV broadcasting. But this may be different in the Internet support the receiver. It is clear that users who allow the purchase advertisement will pay less than other users.

The severity of contact with the work carried out in the state privacy is important. In this context, privacy and freedom of communication with the world and in Turkey, restructuring must take place. As soon as the cold war, must disappear the evidence and peaceful future work should be done.

TUYAD Board of Directors Meeting NOTES

Date: 10.12.2020 Thursday

Time: 14.00 – 15.30

Location: ZOOM APP

Meeting agenda topics, opinions and decisions;

 

  1. TUYAD General Assembly announced that the postponement of the general assembly meetings of the associations was announced by adding the clause 2 / c of the law numbered 7244, which authorizes the Minister of Interior.

 

  1. Our requests from the government about the COVID-19 process and sector problems,

 

  • The tradesmen who work with limited capital and intensive labor should be protected.
  • Each of our tradesmen are in a difficult situation in rent and dues payments, they should be given non-refundable support,
  • Periodic exemption from the fee applied in fuel and highways and bridge tunnels without SCT,
  • Unfair unrecorded gains and competition due to lack of SSI previous period debts and audits,
  • Providing our colleagues with up-to-date information through distance education,
  • A TAX PEACE SHOULD BE STARTED INSTEAD OF BRING NEW TAXES,
  • HALF OF SOCIAL SECURITY PAYABLES SHOULD BE DELETED,
  • AN EFFECTIVE REGISTRY AMOUNT FOR CASH PAYMENT OPPORTUNITY,
  • GIVING AN EXTRA-REFUNDABLE SUPPORT FOR ONE TIME

 

  1. Continuing negotiations with the relevant institutions regarding our request for tax reduction of TRT audit stamp at the rate of 5% and creating a fair competition environment after the field audit practice,
  2. Continuation of unauthorized use of TKGS and the previous application to Board of Directors companies,
  3. Informing the Ministry of Trade, General Directorate of Market Surveillance, field studies. Law No. 7223 will be put into effect by the Ministry of Commerce on March 12, 2021, AND THE LIABILITIES HAVE CHANGED TO BE AT EVERY STAGE, NOT ONLY THE SELLER, sharing the details with the sector.
  4. Establishing cooperation and joint work on RTUK internet TV and meeting on the stakeholders to be obtained,
  5. 2021 planning approval of TUYAD’s current budget,
  6. Sending information to our members of the Digital Life Magazine so that they can promote the company and technology free of charge. Deadline is 20.12.2020.

 

Daily topics;

 

  • Working on the use of TUYAD Free IP TV members under the chairmanship of Turkcell Mr. Barış Zavaroğlu. Supporting first FREE IP TV and later platforms with planning that all platforms and operators will use jointly Organizing the relevant stakeholder meeting on the subject,

 

Ensuring that TV applications on the Internet such as TV + Ready, BluTV, Puhu TV., D-Smart GO are products as applications by our companies during the production phase and ensuring that all other paid applications can continue to work on the satellite and internet for a period of free subscription,

 

Initiating the work of making the same work for satellite technology supported by IRDETO, presenting data center support to the sector as technology and infrastructure, including PROFEN, supporting the increase of work on android boxes due to its more practical application,

 

Supporting studies for not only box and TV, but also for the software to be feasible in our country domestically and nationally, to carry out studies for the support of local national software studies.

The formation of a working group on Internet TV, including TURKSAT Cable TV

  • TKGS test frequency change cannot mean frequency sweep. Although the sector is ready for scanning, the prevailing opinion is that the end user is not ready, it will be expected that HD devices will increase in the field and the sales of SD devices will decrease.
  • The newly established ACUN platform will be operational in 3 months, it is expected to create a movement for the sector. Including the work to be done in the Free IP TV application,
  • Continuation of the support activities to increase the export, the support was reported to our companies as a result of our Ministry of Commerce studies. New studies will also be supported upon request.
  • The fair competition environment of Pay TV platforms and the enforcement of the rules that must be followed by platforms broadcasting abroad will be supported.
  • Conducting field research with survey before these studies that will cover the whole sector and determining the road map accordingly,
  • The fact that service and production are experiencing difficulties in an environment where taxes and fees increase, is to go to the regulation institutions with information and demand in every environment,
  • Determining the problems of our sector companies on-site and with their demands and making solutions to them,
  • Accelerating the fiber infrastructure works in which the need is growing all the time in our country and supporting production agreements with various foreign brands in the domestic market,

 

Information;

 

  1. The use of the workforce that will be formed by the power combination of all publishers and manufacturers for common benefit,
  2. Notifying the members of AFAD’s cooperation in the work to be done on ‘Earthquake Sensitivity’, which is our 2021 social responsibility project,
  3. 31 degrees TURKSAT 5A latest situation and opinions, it was decided to hold a meeting in TURKSAT Istanbul office with the participation of institutional manufacturers and export companies. The day and participants will be determined.
  4. The data centers are located in Turkey and regulation of transport and infrastructure ministry to find answers in our work and increase of sanctions. Ensuring the competitive environment of the sector companies with a single data center and an appropriate budget. The processing of the concept of a single center supported by satellite tele-port studies, the continuation of the authority for our meetings with the Ministry of Transport Infrastructure on the subject,
  5. Inclusion of cable, camera and service providers by including different sub-sectors in the activities of TUYAD association,
  6. The studies on the protection of personal data and our opinion report on the subject have been effective in the decision of the institution to postpone the sanctions by not restricting the sector. Efforts to prolong this effect will continue. The main mission of TUYAD Association is to provide a fair competition environment for our domestic Pay TV platforms in every field.

 

With the decisions taken in line with the opinions and suggestions, TUYAD will continue to work with the new management in 2021. We would like to thank our members of the Board of Directors for their support in 2020. In the future, we hope that DIGITURK, IRDETO, GLOBAL PARTNER and HERZ companies will be in the Board of Directors.

 

The meeting ended with the member applications and reading the incoming documents.

 

Participating companies

 

  1. Global Partner: ERDEM EREN
  2. Irdeto: MUTLU CERITOĞLU
  3. Neta: Derviş GEDİKOĞLU
  4. Herz: MEHMET ALİ ATABAY
  5. Turkcell: BARIŞ ZAVAROĞLU
  6. Redline: YILMAZ KORKMAZ
  7. Botech: EROL ARIMAN
  8. Digiturk: MÜCAHİT ŞAHİN
  9. Türksat: ERDİNÇ AKPINAR-TAYFUN DAR
  10. D-Smart: ÖZGÜR GÜLER
  11. Profen: AHMET YÜCETİN
  12. TUYAD: Hayrettin ÖZAYDIN-Buket SEDEF

 

Attachment: meeting presentation file

 

We present your information with respect.

 

 

 

 

 

 

 

The total amount of exports of our members has reached the level of four hundred million USD in 2012. We are the leading  producer of dish antenna   of   Europe . Our annual capacity is more than ten million satellite receiver sets. supports the visual order in the standarts of  use of satellite antennas not only  in our  country but also all over the world and carries out studies in this field . It aims at  making  the models of use of  satellite antenna applied in the modern cities into a visual standart.

Not only  Tv Satellite systems but also IP Tv and Satellite   internet systems are among the leading  subjects of the corporate members of TUYAD  association .  The new generation KA Band Satellite internet systems are offered as an alternative to fiber optic internet systems and are sought for  as such.

Watching TV  and having internet communication through  satellite antennas also supports having  more free and lasting systems. In our  country,  cabled broadcasting and communication of information is not an alternative to satellite antenna in terms of technical capacity and efficiency but only  an alternative offered to the preference of the audience like the land-based digital system.

Television  watching alternatives in our  country are satellite antenna, local antenna, digital platforms and cable Tv

According to the data for the year 2012;

Out of  19 million Tv watching points, the number of satellite antenne subscribers, cable Television subscribers and digital platform members are 12.3, 1.6 and 4.7 million respectively while the remaining audience prefer local antennes.

The majority of the audience prefers satellite antenne as the  figures above show.

The number of buyers of satellite antennas sold in Turkey in 2012 has been 3,816.000 pieces. 1.542.000 of these antennes have been sold  with the purpose of transition to new HD technology .

It is anticipated that the number of digital and/or high- definition  channels transmitted through the satellite shall increase and the  satellite antenna shall be prefered more as soon as Türksat  4A and 4B satellites go live.

Land-based digital/ numerical broadcasting and its future

DVB-T2 broadcasting shall  commence in 2013. Land-based digital DVB –T2 shall be applied through MPEG 4 system . Analogue broadcasting shall be totally closed in 2015 and the land-based  broadcasting shall only  continue digitally.

We are the holder of  success award for exports of Turkey with our 40 corporate members. Many european   countries, Russia and  middle-eastern countries prefer turkish  brands for their quality and logistical   advantage.

 

 

 

 

ASSOCIATION OF SATELLITE                                                                                          ANTENNA ELECTRONIC COMMUNICATION                                              BUSINESSPEOPLE IN TURKEY

 

 

TUYAD ( The Turkish Association of Satellite  / Antenna and Electronic Communication Business People) is only association that  works for the private and public sector companies and instutions in Turkey in the fields of electronic and communication. This association aims to support the technical coopertion between its members and to approach as national and international. It subscribes to be improved the international quality standards in Turkey by organizing the education seminars, workshops, forums, fairs and symposiums.

 

As it is well known; as each secto, in also satellite TV sector, the various problems sometimes occurs and requires some studies depending on this problems. We can reflect these studies by means of the Civil Society Establishments that works for his sector.  TUYAD was founded for these proceedings. Your opinions is very important for more active association constution. We are expecting yoru opinions and suggestions for the sectoral analysis, and we need them for the detailed study plan.

 

www.tuyad.org    

 

 

TUYAD: Association of Satellite Electronic Communication Business People is provides system and

service in satellite and communication area since 2001 in Turkey.

Our association contributes to international quality standards which manufacturing and import of Tv

products in Turkey.

We have international brands in our members. Our total export _gures around three billion dollars

2014.

We can export satellite receivers to Europe with zero tax rate for which has Atr documents because of

the European Customs Union agreements.

Our country has 20 million pcs satellite receivers manufacturing capacity in year. Our professional R&D

and software engineers working on the best product with the best price.

Our new market target North African countries. Most countries that we export in 2011; Iraq, Nigeria,

Tunisia, India, Turkmenistan, Georgia and Romania.

We have around 20.000 pcs worker for satellite receiver and dish manufacturing in our country. We have

70.000 person worker if we add sellers and service _rms.

We are working on Terrestrial Tv, IP Tv, Cable Tv to broadcast in HD with our engineers followed by the

highest level of technology.

Our target is increasing our market share and making more services with our products of superior

quality.

We are proud of working and advising with all _rms which want to work with our country about IP,

Satellite and Cable Tv. For more information please visit our website www.tuyad.org

Sincerely