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Television Viewing Habits in Turkey and the World

Over the past two decades, screen-based media consumption has become one of the most transformative elements of modern life, affecting individuals across every age, culture, and demographic. From traditional television to digital streaming platforms, the nature of what we watch, how often we watch, and why we watch has changed dramatically. This shift has been driven by a complex interplay of technological, psychological, sociological, and cultural factors. In this article, we examine the trends in screen viewing habits in Turkey and across the globe over the last 20 years, using verifiable statistical data, while also offering a forward-looking simulation for the next 5, 10, and 20 years.

In Turkey, the average daily screen time per person in 2025 has reached 7 hours and 24 minutes. This marks an increase of 16 minutes compared to 2024 and reflects a broader upward trajectory seen consistently over the past two decades. Younger generations, particularly Gen Z—those born between 1997 and 2012—are reported to spend approximately 9 hours a day in front of screens. In contrast, individuals over the age of 55 tend to exhibit significantly lower screen times. Educational background also plays a role: individuals with lower levels of formal education generally consume more television content than their more highly educated counterparts. When considering content preferences in Turkey, television series and daytime talk shows dominate the landscape, especially among middle-aged and older audiences. Children and adolescents, meanwhile, are increasingly influenced by both traditional television and digital media content, with primary school-aged viewers being among the most affected.

Television Watching Time in the World

Globally, the average daily screen time in 2025 stands at approximately 6 hours and 40 minutes. However, these averages vary significantly by region. South Africa currently holds the highest average screen time at 9 hours and 24 minutes per day, while Japan records the lowest with just 3 hours and 56 minutes. Turkey ranks among the top countries in terms of total screen consumption, consistent with broader patterns of increasing digital media engagement. Age again proves to be a critical factor. Gen Z globally mirrors Turkey’s pattern, logging around 9 hours of screen time daily. Even among toddlers, screen exposure is becoming increasingly common: nearly half of children aged 0 to 2 have regular interactions with smartphones, a fact that has prompted growing concern among educators and health professionals.

The reasons behind this increase in screen time are multifaceted. Psychologically, excessive screen use—especially among children aged 2 to 17—has been associated with reduced emotional stability, lower curiosity, and diminished self-regulation. Such effects raise long-term concerns regarding mental health and social development. On a sociological level, increasing digitalization has gradually replaced traditional forms of human interaction. The COVID-19 pandemic only accelerated this shift, pushing many social, educational, and professional interactions onto screens and creating new routines of extended media use. Culturally, the massive growth in content variety and the on-demand nature of streaming platforms have reshaped how people engage with media. Individuals can now access highly personalized content libraries from virtually anywhere, eliminating many of the time and space limitations that once regulated television viewing. Finally, technological advancements—particularly the widespread adoption of smartphones and tablets—have made screen-based entertainment more accessible than ever before. These devices serve as constant companions, integrating screen time into every aspect of daily life.

Estimated Television Viewing Projection for the Coming Years Based on Current Data

Looking toward the future, current data allows us to construct projections about how screen time may evolve over the next several decades. In Turkey, average daily screen time is expected to reach approximately 7 hours and 45 minutes by 2030. By 2035, this figure may increase to 8 hours and 15 minutes, and by 2045, it could surpass 9 hours and 30 minutes. On a global scale, similar trends are anticipated. Average screen time worldwide could climb to around 7 hours and 15 minutes in the next five years, 8 hours and 30 minutes in a decade, and potentially exceed 10 hours and 30 minutes within 20 years. These projections are based on current trends in technology adoption, digital media consumption patterns, and demographic behaviors.

In conclusion, the last 20 years have witnessed a profound transformation in screen viewing habits, both in Turkey and around the world. This evolution reflects not just changes in technology, but also deeper shifts in how people live, work, learn, and connect. As we move forward, it will be crucial for societies to balance the benefits of screen-based media—such as access to information, entertainment, and connection—with the psychological and social risks it may pose. Understanding these dynamics is essential not only for policy makers and educators, but for families and individuals seeking to navigate an increasingly screen-saturated world.

April 30, 2025/by admin

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TUYAD 2025 PROMOTIONAL BROCHURE HAS BEEN PUBLISHED!

The promotional brochure, featuring TUYAD’s updated members and new projects, has been published.

Click here to access the brochure.

April 29, 2025/by admin

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The Role of VSAT in Disaster Recovery

Communication is crucial during an earthquake, and the ability to transmit communication without cables can only be achieved through satellite technologies. The VSAT (Very Small Aperture Terminal) system, which provides continuous broadband satellite internet service, refers to small (80 cm) antenna-based satellite ground stations. VSAT is a system that enables two-way satellite internet communication between geographically distant locations through a “central ground station” (Hub station).

TUYAD’s Role in Disaster Situations

TUYAD provides training for the installation and activation of these systems during AFED (Acil Felaket ve Afet Durumu – Emergency Disaster and Emergency Situation), storing the details of trained individuals in a CRM system, and calling on these individuals for duty when needed.

VSAT systems play a crucial role in communication during disaster recovery and emergency response. Given that it is impossible to predict when and where an earthquake or disaster will occur, most of the time, these events quickly disable infrastructure. Those living in the affected area, as well as those wishing to provide assistance, will turn to mobile devices for communication. However, when infrastructure is damaged, communication becomes impossible.

In these situations, VSAT technology is the key to maintaining communication. Satellites serving the region are critical here. For Turkey, TÜRKSAT and Eutelsat satellites are among the easiest sources of VSAT services.

TÜRKSAT KU and KA band VSAT systems keep a sufficient stock of terminals for emergency communications during disasters. These terminals are deployed by volunteer installation teams, ready to be activated across Turkey.

The Importance of Quick Communication Setup During Emergencies

In a disaster scenario, the ability to establish connections as quickly as possible is truly a matter of life and death. Ensuring that disaster response teams and the general public can quickly establish communication is vital.

VSAT installation training is offered by TUYAD to anyone across Turkey who wishes to participate. Since it is impossible to predict when and where an earthquake will occur, all trained individuals are called to duty during such events. This work is carried out on a voluntary basis, and we extend our gratitude to all the volunteers who have contributed to communication services during emergencies.

The installation of these systems is critical for establishing communication in places where help is needed, both during and before/after the rescue efforts.

The Need for Assistance in the Field During a Disaster

In disaster situations, field teams will constantly need additional personnel. Furthermore, the accessibility of these teams is of great importance. In such cases, priority should be given to VSAT installation teams.

The role of VSAT terminals in emergency communication during disasters became crystal clear during the most recent earthquake. The activation of these systems, through TUYAD’s VSAT group integration, and the rapid deployment of registered personnel in the affected regions enabled communication to be re-established.

Communication Saves Lives

During an earthquake, communication is the most important factor in saving lives. VSAT is the only means of establishing communication in an affected region where the infrastructure has been damaged.

VSAT installation teams may have to travel long distances and face challenging conditions to reach the disaster zone, carrying sensitive equipment. Upon arrival, they work to set up and activate the equipment, often without any prior communication infrastructure in place.

VSAT deployment teams, having received specialized training, require only electrical power (typically supplied by generators) to operate. By racing against time, they install the VSAT antenna, make the necessary precise adjustments, and quickly connect to the internet, making a significant impact on disaster recovery efforts.

The Importance of Training and Certification

During a disaster, all satellite operators reserve their entire capacity for use in the affected regions. Equipment is stocked, but the critical aspect is the installation and activation process, which is only possible with trained human resources. We would like to extend our heartfelt thanks to all VSAT installers for their dedication during disaster situations.

TUYAD’s free volunteer installation training programs and the certification obtained afterward provide participants with valuable knowledge and skills about satellite operations and equipment. This not only makes them experts in satellite communication during emergencies but also prepares them for everyday satellite operations. In disaster recovery, the priority is always to save lives.

Conclusion and Gratitude

VSAT systems are of paramount importance for communication during earthquakes and other disasters. Rescue teams are working with incredible dedication to save people as quickly as possible from the affected areas. As TUYAD, we thank all the volunteers who contributed to emergency efforts and inform you that we will continue our volunteer installation training programs.

April 28, 2025/by admin

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Satellite-Based Mobile Systems Must Be Prepared for Communication During Disasters

To ensure uninterrupted communication during disasters, satellite-connected mobile communication systems should be made ready. These systems can provide network connectivity to mobile phones by offering direct satellite service.

Low Earth Orbit (LEO) satellites provide the broadband internet service required for communication. These systems serve as a complement to existing mobile networks. With the help of these satellites, next-generation mobile devices can receive direct service. In situations where mobile networks are insufficient, these systems can step in to maintain communication or take on a complementary role.

In large-scale disasters like earthquakes, terrestrial infrastructure may be damaged or may collapse due to heavy usage. In such cases, satellite systems facilitate reliable and instant communication connections, making it easier for emergency response teams and aid workers to coordinate. They also prevent affected individuals from losing contact with their families and loved ones.

The low Earth orbit satellite communication systems developed in recent years provide an unparalleled solution for disaster situations. Thanks to technological advancements in this field after 2010, the capacity and performance of geostationary satellites that provide backhaul for cellular networks or coverage for remote areas have increased. This development also makes it possible to meet the needs of commercial internet services and machine-to-machine communications.

In addition to base stations, direct connections to mobile devices can be provided via these satellites. This technology is known internationally as “Direct to Device (D2D)” communication. This system transmits data from the ground directly to mobile phones via LEO satellites and offers uninterrupted communication anywhere through broadband internet. With its wide coverage area, this technology is of critical importance during disasters.

This system should be set up and activated immediately without delay. Many people may think about the cost. However, it should be noted that in some countries where this system is used, the cost of sending an SMS is only 1 USD. This is not a high price in terms of accessibility at any time. It is a service that should be accepted without hesitation during disaster situations.

April 28, 2025/by admin

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ARTIFICIAL INTELLIGENCE: A Professional AnalysIs on Its HistorIcal Development, SocIal TransformatIon, and Profound Sectoral Impacts

Introduction

Artificial intelligence (AI) is a technology that, since the mid-20th century, has been the dream of scientists and engineers, but has only gained significant momentum in the past decade. Its role is growing day by day in our daily lives, business environments, and industrial production. This article comprehensively examines the historical roots of AI, how individuals have incorporated AI technology into both their personal and professional lives, its positive and negative impacts on society and lifestyles, and how it is integrated into high-tech sectors such as electronics, communications, satellites, space, and aviation—analyzing what these applications mean for both employees and company owners.

The History of AI Use and Its Place in Daily Life

Historical Development and Foundations

The origins of artificial intelligence can be traced back to the question posed by Alan Turing, “Can machines think?”, in the 1950s. The 1956 Dartmouth Conference, with contributions from pioneers such as John McCarthy, Marvin Minsky, and Claude Shannon, marked the official recognition of AI as a discipline. Although early on, limited computing power and a lack of data restricted the scope of AI applications, the development of expert systems in the 1980s led to the first practical examples in fields like finance, medicine, and engineering.

The 1990s witnessed the evolution of machine learning algorithms, and with the advent of big data, deep learning, and neural network-based methods in the late 2000s and 2010s, AI became central to both individuals’ lives and institutions.

AI Applications in Daily Life

Mobile Assistants and Personal Devices: Applications such as Siri, Google Assistant, and Alexa use natural language processing (NLP) and deep learning techniques to understand voice commands and meet users’ needs in managing schedules, accessing information, and automating home functions. These systems are trained using transformer architectures (e.g., BERT, GPT) and continuously improve through feedback.
Finance and Banking: AI is used in fraud detection, credit risk analysis, and algorithmic investment strategies by analyzing millions of transactions in real time, identifying unusual patterns, and enabling preventive measures. For instance, deep learning algorithms forecast future risks based on historical transaction data.
Healthcare: In areas such as medical image analysis, disease diagnosis, drug discovery, and robotic surgery, AI employs convolutional neural networks (CNNs) and other deep learning methods to detect abnormalities in images, facilitating early diagnosis and personalized treatment processes.
Education: Digital learning platforms tailored to an individual’s pace and style of learning offer personalized curricula through AI algorithms. These systems analyze a student’s past performance to provide targeted support in areas where improvement is needed.
E-commerce and Digital Marketing: AI systems that analyze user behavior offer personalized product recommendations, optimize customer service through chatbots, and dynamically adjust pricing strategies to enhance competitive strength.
Transportation: Autonomous vehicles, smart traffic management systems, and logistics optimization employ AI to process sensor data continuously, make real-time decisions, and improve traffic flow.

The Impacts of AI on Society and Our Lifestyles

Positive Impacts

Efficiency and Speed: AI enables the automation of routine tasks, allowing people to focus on more creative and strategic roles. For example, businesses can make faster and more accurate decisions by analyzing big data.
Personalized Experiences: AI offers solutions tailored to individual needs in fields ranging from education to healthcare, thereby enhancing the quality of life.
Risk Management and Security: In financial transactions and cybersecurity, AI detects anomalies to minimize risks.
Innovation: With its capacity for continuous learning and adaptation, AI opens the door to new business models and technological advancements.

Negative Impacts

Workforce Transformation: Increased automation poses the risk of job loss for workers engaged in repetitive tasks, necessitating a transformation in professional skills.
Privacy and Ethical Issues: The extensive use of big data and the lack of transparency in algorithms can lead to data security and ethical challenges.
Dependency and Social Interaction: Growing reliance on digital systems may reduce face-to-face communication and social interaction.
Technological Inequality: Differences in access to AI technologies can lead to new forms of inequality within society.

February 25, 2025/by admin

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Sectoral Impacts: The Use of AI in Electronics, Communications, Satellite, Space, and Aviation Industries

Electronics Sector

The electronics sector spans consumer electronics, industrial automation, and semiconductor production. AI plays a pivotal role in the following areas:

Smart Sensors and IoT: By processing vast amounts of data from sensors in real time, devices can perceive their environment and make autonomous decisions. For instance, home automation systems integrate lighting, heating, and security functions seamlessly.
Manufacturing and Predictive Maintenance: In semiconductor manufacturing, machine learning models predict production line errors before they occur, preventing malfunctions and reducing costs while enhancing efficiency.
Design and Development: Deep learning algorithms are employed in the design of electronic circuits to generate optimal solutions, thereby accelerating simulation and modeling processes.

Communications Sector

In the communications field, some of the most striking applications of AI are real-time translation and speech recognition systems:

Real-Time Translation: Using natural language processing techniques and deep learning algorithms, AI can instantly translate text or spoken language from one language to another. Transformer architectures (for example, Google’s Neural Machine Translation system) capture context and nuances, resulting in more accurate translations.
Speech Recognition Systems: In converting speech to text, deep neural networks—particularly RNN and LSTM models—analyze sound waves. These systems can recognize various accents and speech speeds, serving a wide range of applications from call centers to virtual assistants.
Personalized Communication: Chatbots and virtual assistants analyze historical user data to generate customized responses, significantly enhancing the customer experience.

Satellite and Space Technologies

The satellite and space sectors utilize AI intensively in applications that require high precision and reliability:

Rocket Navigation and Orbit Optimization: During rocket launches and orbital insertions, real-time sensor data is analyzed by AI-based algorithms. These algorithms account for immediate environmental data, fuel consumption, aerodynamic effects, and atmospheric conditions to determine the optimal trajectory. Reinforcement learning methods, in particular, enable rockets to autonomously correct errors.
Satellite Data Analysis: Massive datasets obtained from satellite imagery are processed using machine learning techniques to support weather forecasting, agricultural monitoring, environmental change detection, and security applications.
Autonomous Spacecraft: In space exploration missions, autonomous robots and vehicles process environmental data in real time, avoiding obstacles and making efficient navigational decisions, thereby performing routine tasks without human intervention.

Aviation Sector

In the aviation sector, AI plays a critical role in both commercial and military operations:

Operational Optimization in Commercial Flights: Data from sensors on aircraft is continuously monitored by AI algorithms. These systems analyze engine performance, fuel consumption, and weather conditions to determine the most efficient flight paths. Additionally, predictive maintenance techniques optimize maintenance processes by detecting potential issues early.
Strategic Decision Support in Military Flights: In military operations, AI-based simulation and analysis tools process threats, radar data, and enemy movements in real time to provide strategic decision support to pilots. These systems are equipped with high-security standards and real-time data processing capabilities.
Autonomous Flight and Drone Technologies: In both commercial cargo transportation and military reconnaissance missions, autonomous flight systems enable operations without human intervention. Machine learning models analyze environmental data and make dynamic decisions, thereby enhancing flight safety.

Impact on Human Labor: Is AI Replacing the Workforce?

The rise of artificial intelligence has led to significant transformations in the labor market. While routine, repetitive, and low-skilled tasks are increasingly automated, new career paths are emerging:

New Professions and Skill Requirements: The demand for experts such as data analysts, AI engineers, and system overseers is growing, while jobs that rely on creativity, strategy, and interpersonal skills are becoming more valued.
Human-Machine Collaboration: Rather than completely replacing human decision-making, AI supports it by handling data analysis, error detection, and process optimization, complementing human expertise.
Education and Continuous Learning: This transformation necessitates reskilling and continuous education for the current workforce. Particularly in high-tech industries, acquiring proficiency in algorithms and data science is becoming increasingly important.

Artificial intelligence has evolved from a mid-20th-century dream into a central technology that deeply impacts individual lives, societal dynamics, and industrial processes. Daily applications—ranging from mobile assistants and financial analysis tools to healthcare diagnostic systems and educational technologies—demonstrate AI’s potential to enhance quality of life.
In high-tech sectors such as electronics, communications, satellites, space, and aviation, AI provides a wide range of applications—from real-time data processing in smart sensor systems and language processing in translation technologies to rocket navigation and autonomous spacecraft. These applications boost operational efficiency, reduce costs, and create new business models and strategic partnerships.
However, this transformational process also brings about qualitative changes in the labor market, raises ethical debates, and poses data security concerns. In the future, synergistic models that effectively integrate artificial intelligence with human expertise will be key to achieving sustainable, secure, and innovative technological transformation.

February 25, 2025/by admin

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TÜRKSAT 6A IS IN SPACE!

Türksat 6A, the first communication satellite of Turkish engineers, took off to begin its mission in space and was launched into orbit from the Kennedy Space Center in the USA. Minister of Industry and Technology Mehmet Fatih Kacır stated that this was a historical moment at the ceremony held at Türksat’s Gölbaşı campus. President Recep Tayyip Erdoğan said, “We have entered a new phase in satellite production with Türksat 6A.” Minister of Transport and Infrastructure Abdulkadir Uraloğlu stated that the first signal was received successfully. Congratulations to Ctech, Türksat General Manager Hasan Hüseyin Ertok, all our TUYAD corporate members and our country.

July 9, 2024/by admin

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What can be done in communication with satellite technology during natural disasters?

As natural disasters have become more common and intense lately, infrastructure is being damaged and new solutions are required. It is important to use existing communication tools in place. Satellite technology has many useful uses for minimizing the impact felt from these devastating events.

In order to establish communication with different regions in the same geography in the event of a disaster, uninterrupted communication to the Internet via satellite antennas, data transfer through satellite technologies, which are the common areas of use of all communication tools, can be provided from anywhere and uninterrupted technology transfer.

A continuous and uninterrupted access to the broadband internet system can be provided from anywhere in the world with satellite antennas. Satellite antennas are not just a means of watching TV.

In many parts of the world, for example in New York, people may prefer satellite internet. In 2010, there were 450 thousand satellite internet preferences in this city alone. Or, dish antennas are used to access the internet in places where cable and fiber still cannot go. Cable and fiber connection is not required to access the internet network accessed by dish antennas. Satellite internet can be preferred as an alternative to cable and fiber for individual use.

Satellite internet technology has the power to receive and send important data by simply providing energy without any hindrance when a disaster occurs.

Satellites sit securely above the earth’s atmosphere and provide communication to address wide geographical locations, there will be no obstacle in front of them to interrupt communication.

When broadband internet is reached, it will be possible to communicate information with each other in data centers, which are the common meeting place of all networks.

Instead of damaging the underground cables in an earthquake, tsunami, flood or hurricane and waiting for their repair process, emergency satellite systems will provide communication immediately.

Broadband satellite internet systems are VSAT applications. With the right planning and application, many lives and property can be saved in an emergency by communicating.

In particular, VSAT satellite systems, which are easily installed and commissioned in the event of an earthquake, will immediately transmit the status of the region or, if there is a fire, the images or the degree of coldness to the relevant people.

VSAT KA-KU band satellite internet systems allow teams to establish emergency communications even when terrestrial forms of communication are down. In addition, they are very suitable technologies for continuous communication in mining, farm or sea areas where there is only electricity and no infrastructure in the normal period.

The satellite communication system consists of two main elements, the ground station and the satellites in space. The communication between them is provided by the so-called satellite dish antennas.

The biggest advantage of satellite communication systems is that they provide simultaneous communication to many users within the global coverage area in locations where there is no terrestrial infrastructure, and they become almost the only communication source in natural disasters.

All of this demonstrates that satellite technology is a vital component of disaster relief efforts today and in the future.

Various organizations have been formed for the commissioning of this important system in the event of a disaster. Manpower and knowledgeable manpower are needed not only for the existence of the system, but also for its activation in the event of a disaster.

The address and contact information of the people who are given pre-disaster training are collected in one center or even in several centers, and this information is also available for use by international aid organizations.

In our region, TUYAD carries out these training activities and has directed previously trained VSAT installers to the region in the last earthquake. Now, by training more experts, many people who will put the systems into operation in a disaster that may occur all over Turkey have already started to be registered in the system.

NASA launched the Earth Science Disasters Program in 2006 to use its key space-based assets to save lives and property in times of crisis. They analyzed the information from his satellites.

As you can see, it is possible to monitor and study a wide variety of disasters via satellites. Governments and private companies around the world are using technology to provide targeted, efficient assistance to disaster areas. As the consequences of climate change increase, satellites, along with data-collecting analytics software, will become more effective at predicting natural events and subsequent relief efforts.

TUYAD has been a trusted name in the satellite industry for 23 years. Our non-profit organization is an association where very important brands of our country come together and organizations that have a voice in various countries of the world are members.

During a disaster, of course, experts are needed to work on the rescue of the wrecked. Health teams and fire extinguishers are also needed. Security forces are also needed. Satellite technology experts have also been included in these needs. And we will continue to support our existence in this field voluntarily.

HAYRETTİN ÖZAYDIN

CHAIRMAN OF TUYAD

March 7, 2023/by admin